Conosci la vera differenza tra “Lead”, “Prospect” e “Cliente”? In molti, anche nel mondo del marketing, utilizzano queste tre parole come sinonimi l’una dell’altra, ma non è corretto. Infatti, ognuna di queste tre parole (lead, prospect, clienti) rappresenta uno specifico momento del punto in cui si trova la persona prima di arrivare a comprare da […]
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