Il guerrilla marketing, è una forma di pubblicità non convenzionale. Fa la sua comparsa nel 1984 nel libro di Jay Conrad Levinson “Guerrillia marketing”, nel quale descrive le tecniche utilizzate all’epoca. Questa strategia si basa sulla creatività. Per questo motivo sono un ottimo metodo per attirare l’attenzione del pubblico vero un prodotto. Il guerrilla marketing, […]
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